Apple begins to reduce prices.
At the beginning of 2019 Apple CEO Tim cook said that the company intends to change its pricing policy. Cook said that Apple will reduce prices on the iPhone in countries where the local currency dipped noticeably against the dollar over the last couple of years. The first steps in the transition to the new pricing policy was made. well iPhone cheaper in China.
Several of the largest Chinese stores have reduced prices on various iPhone models. On sites Tmall and Suning there were discounts on different iPhone generations. Maximum discount up to $300 compared to the official price of Apple’s smartphone.
So, XS iPhone with 64 GB of memory has fallen in price to 1311 yuan to 7388 yuan (72 thousand), and the model with 512 GB of memory for 2000 yuan to 8788 yuan (86 thousand). The Apple smartphones in China have become significantly more affordable, although the price of devices is still higher than, for example, in the United States.
When such discounts will appear and in Russia? Russian and Chinese shopping site Tmall, which sells officially certified iPhone, is also distinguished discounts over the past few weeks. The same with XS iPhone 64 GB from an authorized retailers of Apple is sold for 80 990 rubles, and Tmall for 74 990 rubles.
Should I wait for Apple’s new discounts in Russia, time will tell.