The company has analysed 38 thousand cases of exchange of technology from October 2018.
It turned out that in June 2019, 18% of all iPhone owners have changed their smartphone products Samsung. Users iPhone X Samsung chose most often, in 26% of cases.
The reverse situation is much less frequently noted in BankMyCell. Only 7.7% of traded Galaxy S9 iPhone.
The loyalty of Apple users was at its peak in 2017. Then, it was 92%. In 2019, it dropped to 73%, which is the lowest value since 2011.
According to the British research firm Kandar, in the second quarter of 2019 for iOS devices accounted for 36% of all smartphone sales in the US, which is 2.4% less than last year.
Sales of Android smartphones grew by 2.5% and amounted to 61% of total smartphones sales in the United States.
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