It revealed the secret of Apple’s success.
IPhone and iPad users install more paid apps than owners of smartphones on Android. New data about usage statistics stores App Store and Google Play have shared the researchers Creative Strategies.
According to the study, 45% of owners of iOS devices have installed five or more paid apps or software on a subscription basis. Among Android users index is lower — only 19%. People with the iPhone and iPad more often pay for the additional features of the application. 46% are willing to buy the version they need apps without advertising. Among fans of Android figure is slightly lower — 38%.
Creative Strategies also understand how often people open the application App Store and Google Play, and what they are doing. 20% of owners of iOS devices use the shop every day and 32% — every week. For comparison, 9% of users of Google Play open the app everyday and 21% every week. Search in stores regularly used by 16% of owners of iPhone and iPad and 18% of owners of devices on Android.
38% of users of App Store think function application is the main criterion when selecting software. Owners of Android devices in 44% of cases choose software reviews.
Earlier this week we published material on income from App Store and Google Play. Today’s data add to it and help to make the portrait of a typical user.