User loyalty to the Apple brand fell to the lowest since 2011, according to data research company BankMyCell that allows you to exchange your old phone for a new one. According to statistics, the number of iPhone owners who wish to exchange an old Apple gadget to a newer version, down 15.2% compared to the previous year.
Brand loyalty among Apple iPhone owners is falling, according to the portal CNET, citing a research company BankMyCell. Compared to March 2018, the number of people who traded their old iPhones for the new models, decreased by 15%. They chose to abandon the “Apple” brand in favor of smartphones running Android.
BankMyCell portal that allows you to exchange an old smartphone for a new one, collected the statistics from 38 thousand people used the service. As it turned out, 26% of people willing to part with their iPhone X, which was first introduced two years ago purchased a smartphone of a different brand. For comparison, only 7.7% of the owners of Samsung Galaxy S9 switched to iPhone, and 92.3% have made a choice in favor of the Android operating system.
According to statistics in June 2019, 18% of people exchanged their iPhone for a smartphone of a different brand.
As follows from the information obtained BankMyCell, loyalty to the iPhone is at the lowest point in 2011 — 73% compared to highest of 92% in 2017, when the iPhone X.
With these data agrees and analytical Agency Kantar Group, which stated that for the quarter ending in June 2019, the “Apple” gadgets made up 36% of the total sales of smartphones in the US, which is 2.4% lower than in the same period last year. The share of Android phones grew by 2.5% and amounted to 61%.
Indeed, the demand for the iPhone worldwide has fallen. In early July it became known that Apple has to pay Samsung a large penalty due to low sales of its once popular gadget.
The fact that in the latest versions of iPhone uses OLED displays, which are produced by the South Korean vendor. Samsung signed a contract with Apple, under which the latter had to acquire a certain number of screens. However, the cupertinos have bought fewer displays than planned due to the low demand for the iPhone.
It is reported that the amount of liquidated damages amounted to $683 million
One of the reasons for reducing the demand for iPhone is a glut in the market of gadgets with a large number of devices that are much cheaper than iPhones, but have similar functionality. For example, in the Chinese market is far behind iPhone sales from their more budget counterparts.
The popularity of Apple in China also adds a trade war between the US and China, is still ongoing. When President trump first announced the introduction of sanctions against Huawei, which is one of the technological leaders of the country, Chinese social networks have the mass appeal to abandon Apple products in retaliation America
“Function in gadgets Huawei comparable or even superior to those that are in iPhones. Once we have such a good alternative, why are we still using the Apple?” asked one user on the Chinese social network Weibo.
“I feel shame, watching a trade war. When I have money, I will change the smartphone,” said another user, a message was sent from iPhone.
The loyalty of users of Apple phones is falling, reflect sales, which reached a peak in 2015 of 231 million units, and then decreased to 211-217 million units over the next three years, confirmed “Газете.Ru” Director of the analytical Department of the IR “freedom Finance” Vadim Merkulov.
“The company has even announced that it would no longer publish iPhone sales pieces to not show decreasing trend.
On the financial condition of the company, the outflow of users from the system is not affected due to the increase of the price of the device.
Future drop in loyalty, Apple will be offset by the introduction of services and increase in the revenue structure,” — said the source “Газеты.Ru”.
Last week Apple was in the center of a spy scandal — the app “Radio station” was found vulnerability that allows you to monitor an iPhone without the owner’s consent. As reported in the “Apple” of the company, while they have no data regarding the order, did someone abuse of a security hole for their own selfish purposes.
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