Bad start

Many companies quickly dropped out of the race to create the first foldable smartphone. Huawei has delayed the release of her X Mate, although claimed that it’s almost ready. Other manufacturers are under discussion, but Apple has not yet moved even to her.

However, the most notable blunder in this area made by Samsung. She was planning to release a smartphone with flexible screen Galaxy Fold this summer, but faced with the negative reviews — the people that tested the device stated about a variety of breakdowns that occurred fairly quickly. In the end, Samsung has refused to start selling in just a few days prior to the stated date that led to the cancellation of thousands of pre-orders.

What happened? Flexible screens are simply not viable or is there a reason? Technical experts believe that the second option is true.

“I think the screen itself is really stable. Apparently, the error was that it stuck a protective film, which some users decide to remove. The OLED layers are extremely thin and fragile. [Was not] conducted enough tests of the hinge, which caused the appearance in it of dirt and debris, which then damaged the OLED layer,” said John Hanibal, managing Director Woodleyside IT.

Simply put, Samsung unsuccessfully implemented a great theoretical technology. The result was a poorly functioning device that ultimately would not have survived on the market (especially with the price of $2 thousand). However, the Korean company went on this for one simple reason, laid down in its corporate culture.

“Samsung is absolutely paranoid refers to the superiority on the market. Compare it with Apple which gladly postpones the launch of new products until, until you convinced of the correctness that illustrates conservation ideas with wireless charger,” said Hannibal.

While Samsung not only wants to be the first on the market, but also to be the center of attention. “Samsung believes that she really needs a miracle-a technique that’s on the front page of Newspapers,” added Hannibal.

The inability to stop

But at some point, Samsung should have understood that he was going to release a faulty device, isn’t it? Hannibal argues that this is so, but started the process quite difficult to put on pause.

“As soon as this button is pressed, the project is almost impossible to stop. With all the focus on the organization of production, must be ordered tens of thousands of parts plants start to collect the device. It is impossible to stay at the last minute without huge costs,” he explains.

Understanding of the technology

It’s safe to say that the flexible screens are not a common phenomenon. To better understand what innovation in this technology and why it first failed, we need to delve into the technical details.

On the one hand, the production of smartphones with flexible screen made possible thanks to organic light emitting displays, more commonly known as OLED displays. These incredibly thin and flexible screens the pixels are placed directly, so there is no backlight or glass body as on the LCD screens. This allows the display to bend and show pictures and videos without cracks and gaps.

Although this technology may seem brand new, right now OLED displays are pretty common, just that their flexibility is more difficult to notice. For example, X iPhone, released in 2017, has an OLED screen, but it is visible only on its curved edges. Of course, this use of technology is not as thrilling as a foldable smartphone, but before run it is always better to walk — Board, which should give Samsung.

Infinite potential

The failure of the first smartphones with flexible screen says nothing about the potential of the technology itself. Rapidly improving OLED screens can be used not only in phones. One example is folding a 4K LG TV on display at CES this year. And that’s just the tip of the iceberg.

“Here you need to think really outside the box. If the screen can be bent, why not make a variety of flexible surface? The mugs with vibrant visual effects? Kitchen fronts? Automotive parts. Bracelets. Watch straps. Clothes,” says Hanibal.

Suffice it to say that the technology of folding screens does not begin and end on the smartphone, and think that it is not viable, not worth it. This decision could change the market in the same way as 5G, because it will make the device more lightweight, flexible and comfortable.


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