More impressive than the fall.
The other day Tim cook officially confirmedthat sales of the iPhone XS, Max XS iPhone and iPhone XR was far from the expectations of the company. No specific indicators of Apple’s CEO was not named, what led many investors into confusion. Today the situation is somewhat clarified by the specialists research firm Counterpoint, which said how much the sales have dropped iPhone in late 2018, compared with last year.
According to Counterpoint, in November 2018, global sales of the iPhone fell by 20% compared to November 2017. The most popular Apple smartphone in November became the iPhone of XR, namely its most available version with 64 GB of internal memory.
According to experts Counterpoint, the main problems of the Apple originated in China and India, where new more expensive model of the iPhone was greeted coldly. The same applies to other emerging markets, including Russia. The only way out of the problem is for Apple to lower prices, analysts say.
Also, Counterpoint said that the iPhone 7 and iPhone 8 increased in November and will rise in the future. The reason is that these models are falling in price and the difference in cost between them and the flagship smartphones becoming more serious.