According to the rating, which is a research and consulting company The Reputation Institute, Lego brand has the best reputation on the European market. You can not say about the eternal fashion of Apple — the credibility of the company falls inversely with the price of their gadgets.
The most respected brand Europe to 2018 — Lego. He led the TOP 100 most reputable companies in the EU, which was compiled based on a survey of 87 000 inhabitants in Germany, France, Spain, Italy and the UK.
The study explains the success of the Danish toy manufacturer “a strong commitment” to the creation of the corporate brand and its high social responsibility (in their advertising campaigns Lego often refers to social issues, in particular ecology).
Apple, according to the survey, is losing the trust of consumers. They point to the lack of ethics of the brand, as well as on the opacity of the action. According to the study, Apple was not even in the top ten most reputable brands.
TOP 10 most influential brands in Europe:
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