In Russia by the end of 2018 was sold 150 000 MacBook worth more than 14 billion rubles. As a result, sales of the MacBook in terms of money showed an increase of 46% in piece — by 47%. The statistics of MacBook sales in the Russian market experts analyzed Cstore, an authorized reseller of Apple.
The vast majority of sales — 70% — was accounted for by retail chains, 30% for online channels. Buyers prefer to purchase a MacBook in regular retail stores where you can prokonsultirovatsya with consultants and get help to set up.
The most popular model among all MacBook sold in Russia was the MacBook Air 13″ 128GB — 29% of total unit sales. On the second place in popularity in 2018 MacBook Pro 13″ 128GB c share of 13% in the third — MacBook Pro 13″ 256GB — 7%.
The greatest number of sales was accounted for by price segment 100 000 — 34% of all sales in 2018, 30% took the MacBook sales in the segment from 50 000 to 70 000 rubles, another 29% were in the segment from 70 000 to 100 000, and 7% in the segment of up to 50 000 rubles.
Read more •••