For the year from the second half of 2018 to the first half of 2019, the increased smartphone sales through trade-in, reports the newspaper “Izvestia”.
In particular, in the “Connected” indicator increased six times in comparison with the previous period. As stated by the Vice-President of sales David Borzilov, during the year, the buyers exchanged with a surcharge of 180 thousand smartphones. 95% of accepted devices, products of Samsung and Apple, he added.
In “M. Video — Eldorado” sales trade-in also rose more than sixfold, said a representative of the retailer Valery Andreeva.
The number of smartphones delivered in the trade-in in the retail network of MTS in the first six months of 2019, increased four times compared to the same period in 2018, said the representative of the operator Alexey Merkulov.
Anna Aybasheva of “VimpelCom” stated the growth tenfold.
Absolute sales trade-in in “M. Video — Eldorado”, MTS and “Vympelcom” have not led.
“MegaFon” has launched a program in December 2017. To date, his salons have exchanged 150 thousand old smartphone for a new one, said the representative of the company.
According to representatives of operators and retailers, discount when buying a new smartphone trade-in may be 30 — 40%.
Earlier media reported that the named regions, the inhabitants of which were mostly spent on buying smartphones in the first half of 2019.
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