MOSCOW, 16 Jan — the Dow Jones. The Motorola Razr is back. The once-popular clamshell will return to the market in the form of a smartphone with a flexible screen and a starting price of about $ 1,500, said informed sources.
Manufacturer Lenovo Group Inc. will start selling the new Razr in the US in February under an exclusive agreement with Verizon Communications Inc. indicated sources. Currently, the device is still being tested, and the final release may change.
Lenovo, the Chinese computer manufacturer that bought the business cell phones Motorola Mobility from Google in 2014, plans to produce about 200 000 new luxury Razr, the sources said.
Motorola first released the ultra-slim Razr V3 in 2004, and he immediately became a kind of status symbol. The company has sold over 130 million units worldwide.
However, the launch of Apple’s iPhone
Inc. in 2007 caused consumers to forget about the Razr and other phones-the best sellers from Nokia Corp. and BlackBerry Inc. Motorola’s sales fell, losses grew, and in 2009 the company was forced to switch to the Android OS from Google, and then to sell its mobile phone business in 2011.
Motorola has tried to revive this franchise, including in 2011, when together with Verizon launched the Droid Razr. However, the share of Motorola in the U.S. market where it once dominated, continued to fall. According to IDC, at the end of the 3rd quarter of 2018 on it accounted for 5.9% of the supply of mobile phones in the US — vs. 27.3% in 2004.
— The authors Sarah Krouse, [email protected] Rob Barry, [email protected]; translation PRIME; +7 (495) 645-37-00; dowjonesteam @ 1prime.biz
Dow Jones Newswires, PRIME
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