The unexpected results.
Cellular operator MegaFon has published statistics of most purchased smartphone in the first half of 2018. The leader in sales of smartphones in Russia has not changed, they remained Samsung. But on the second place unexpectedly went to many Chinese Xiaomi, which managed to get ahead of Apple.
The share of smartphones Samsung of the total sales of 4G models in the first six months of 2018 accounted for 34.3%. Compared to last year the Korean company lost some positions. In the first half of 2017, Samsung owned 37.1% of the market.
On the second place in popularity among Russians, Xiaomi smartphones. The Chinese company sold is 19.1% of all sold smartphones in Russia. And that’s assuming that many Russians buy Xiaomi smartphones in the Chinese online stores, because there they are much cheaper.
Apple, which has suddenly overtaken Xiaomi takes the third place. iPhone took 13% of the Russian market in the first six months of 2018. In the “MegaFon” said that in the beginning of the year was the explosion in popularity of smartphones Xiaomi. However, in the second quarter most of the sales were from Samsung and Apple.
The situation should change dramatically in the second half of 2018. 12 September Apple will present its new smartphones, which will be cheaper than the models last year.
Source: The Megaphone.