Better just Amazon.
The consulting company Brand Finance has compiled the annual ranking of most valuable brands in the world. Brand Apple once again came in the top three most expensive sitting in second place. The rating leader for the second time became another American company Amazon.
Brand Amazon second time recognized as the most expensive in the world. At the beginning of 2019 the value of the brand estimated at $187,9 billion, which is almost 25% higher than a year earlier. The brand of Apple for the second time in a row won the second place in the ranking Brand Finance. The Apple brand is estimated at $153,6 billion — he, too, has risen over the year, but only by 5%.
In third place in the list of most valuable brands is Google’s worth in $142.7 billion. Completing the top five Microsoft and Samsung with indicators $119.5 billion and $91.2 billion, respectively.
Also, experts Brand Finance has compiled a list of the best brand managers. Apple CEO Tim cook ranked 4th place. Best brand Manager is recognized as Jeff Bezos, founder and CEO of Amazon. Also Bezos is the richest man in the world.
In the overall ranking of most valuable brands in the world was a place for Russian companies. The Sberbank brand is located on the 139-th position, having lost 10 places in a year. “Gazprom” has risen to 242 th line of the rating with the 317th last year. LUKOIL took the 356-th position in the list of most valuable brands in the world.