All very prosaic.
New iPhone have less to worry about buyers. The gradual reduction of the interest in the new iPhone is due to the lack of important innovation. Sure, Citi analysts Research, evaluate users ‘ search queries over the past six years.
Analysis of search traffic shows that customers perceive the new iPhone without that “wow-effect”, which invariably was traced a few years ago. Based on the graph, the greatest interest of buyers was recorded in the iPhone 5 and iPhone 6/iPhone 6 Plus. Both generations of smartphones had significant difference increased in comparison with the predecessor display. The iPhone 5 screen diagonal of four inches was half an inch longer than the iPhone 4S. The displays of the iPhone 6 and iPhone 6 Plus has grown even more — up to 4.7 and 5.5 inches, respectively.
All other generations of iPhone interested buyers even less. This is true in relation to iPhone X, iPhone 8/iPhone 8 Plusand iPhone 7/iPhone 7 Plus. At the bottom of the “rating” Citi Research are evolutionary iPhone 5S and iPhone 6s/iPhone 6s Plus, and iPhone 2018 — iPhone XS, XR iPhone and iPhone XS Max.
The drop in demand is due to the General saturation of the smartphone market, and the lack of important innovations in the latest iPhone. The increased display, the updated facial recognition system Face ID and moisture in the eyes of the buyers don’t seem to be something revolutionary. This is why Apple has to draw the attention of your fans on unique chips (for example, the mode “Portrait”) and try to create a perfect in all respects smartphone with attractive price. An example of the latter is XR the iPhone, which analysts lay great hopes.
However, a decline in interest fans of Apple new iPhone does not mean that the demand for the iPhone in 2018 will be low. Analysts at Citi Research believe that the iPhone XS iPhone XS iPhone and XR Max 2018 will be “sustainable”. Further revolution of Apple “not far off” — augmented reality glasses , Apple Glasses or car Car Apple.