Another hint of the coming lower prices.
Authoritative analysts Rosenblatt said that Apple is preparing to further cut production of new iPhone models. According to experts, the company will have to do this in connection with serious problems in China. In Rosenblatt confident that Apple will cut production of the iPhone XS, Max XS iPhone and iPhone XR another 4 million units.
China puts pressure on Apple
The main problem for Apple in China is connected with the pressure many local retailers, says Rosenblatt. Retailers offer customers smartphone Huawei impressive benefits, including huge discounts, bonuses, favorable conditions of payment by installments, etc. For new models of the iPhone, no such benefits there is what buyers are increasingly choosing the Huawei smartphone is an iPhone.
Apple intends to respond to a reduced demand for flagships in the near future, said Rosenblatt. The company plans to reduce production of the iPhone XR to 2.5 million units, the iPhone XS — 1 million XS and iPhone Max to 500 thousand units. For Apple it will be the second major reduction in the production of the new iPhone sample 2018.
Experts, as before, stated that one of the main reasons for low demand for the new iPhones is their well increased price. But analysts point out that if the situation between the US and China was not as intense, sales of the iPhone XS iPhone XS iPhone Max and XR would have been much more successful.