Roku is a set-top box, allowing you to install more than 4 thousands of VoD (video on demand), including Netflix, Hulu and YouTube, and competing with, for example, Amazon Fire, Apple TV and Google Chromecast.

Ivi was the first Russian VoD service, available for users of Roku, talking in the cinema online. The owners of the consoles will be available to more than 35 thousand pieces of content ivi. The cost of connecting the Roku starts at $30, subscription to ivi costs $6 per month.

Watch ivi abroad will be mostly Russian-speaking audience, because the content will be presented only in Russian language, precise in service. In ivi thus assured that in the US more than Russia, the potential for app development on the console due to the difference in the number of users.

Okko CEO Ivan Grodetskiy doubt that the content only for Russian-speaking audience will enjoy popular among users in the US. Chapter Megogo Victor Chekanov, on the contrary, notes that in the USA, popular Russian movies, series and shows, in particular, from the Russian-speaking Diaspora.

Unlike the USA, the development of foreign services in Europe may soon be hindered, says “Kommersant”. In November, the European Council approved amendments to the Directive on audiovisual media services — the document sets the minimum share of European content in the online cinemas at 30%. In ivi said it will continue to grow in Europe, despite the limitations.

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