Almost all Russian Internet users — of 94.4% — are already using online payments. During the year this indicator practically has not changed. Citizens pay online for mobile communication, utility services, taxi, hotel bookings and online purchases. At the same time increased the number of those who pay for transport, and users who send remittances and pay for the game, was a little less, according to a Mediascope study.
The most dynamically growing share of users who pay online for a taxi. During the year it increased by almost 12%. Interestingly, for a taxi was often paid young people. Increased the number of people using the Internet to book hotels and buy tickets for the transport by about 3% in each category. Only in two categories, the proportion of users decreased — money transfer and online games.
The most popular means for online payments remain Bank card over a year used them 90,5% of Russians. Internet banking use was 89.7%, electronic money — 77.6 per cent. A leader among online payment services have traditionally remained “Sberbank Online”. With it at least once a year were paid 83.2% of Russians. “Yandex. Money” was the second most popular service through them was calculated every second user of a Runet. In the list of leaders also includes PayPal, e-wallets WebMoney and QIWI. But through service VK Pay, which entered the market later than other e-wallets equivalent to 15.4% of users. Basically, this method chooses a young audience.
Contactless payments are the most popular with audiences from 25 to 34 years old (57.3 percent). On average they have used for the year 44.8% of Russians, informed of 38.3%. Among contactless systems leads Google Pay, Apple Pay and Samsung Pay.
The Mediascope study was conducted in April — may and June 2018 and July 2019. In the online survey involved the Russians 12-55 years from cities with a population of 700 thousand people (in six Federal districts) and cities of the far East region with population of 600 thousand people. The research participants use the Internet at least once a week and at least once a year to pay for different goods and/or services from the computer and/or smartphone. The total number of respondents is not reported.
Read more •••