That, however, is not surprising.
In 2018, the Russians began to buy much less the iPhone, the resource Hi-Tech Mail, citing a source in one of the largest retailers. According to released statistics, sales of iPhone in Russia in 2018 fell by 4%. In percentage terms, the decline may seem small, but in quantitative terms it is just 1.2 million smartphones.
The cause of the recession — a great price
The second half of 2018 was unsuccessful for Apple. The company has seen a decline in iPhone sales around the world — Russia is no exception. Due to the high price of a new iPhone, as well as increasing the cost of the old models in connection with the fall of the ruble, Russians bought fewer Apple smartphones than usual.
According to the retailer, Apple lost a considerable share of the earnings from sales of smartphones in Russia. If at the end of 2017, the share of Apple from smartphone sales accounted for 42% by the end of 2018, it was equal to 35%. However, Apple remains the first among all manufacturers by revenue in the Russian market of smartphones.
At the beginning of 2019 Apple CEO Tim cook said that the high price of the iPhone really is the main reason for the fall in smartphone sales. Cook promisedthat in 2019, Apple will reduce prices on smartphones in countries which are seen the weakening of the local currency. Russia is among such countries, therefore, in the future it is expected the price drop on the iPhone.
Earlier, Russian retailers have brought down the price of iPhone before gender holidays. Best discounts are collected in this material.