MOSCOW, September 5. /TASS/. Major shopping network this summer has recorded an increased demand for gadgets that help people to follow healthy lifestyle. Before September there was an increase in sales of equipment for learning, this is evidenced by companies.
The group “M. Video-Eldorado” noted the trend on a healthy lifestyle that continues to gain popularity: in August, unit sales of fitness gadgets (watches, bracelets, trackers) increased almost three times compared to the same period last year. “The most active dynamics is shown smartphones, accessories, smart gadgets, our customers demand for these products has grown 20-40% year-on-year. To the school choose a cheap smartphone with a wide screen, such as Honor, Xiaomi, kids GPS watch tracker”, — TASS was told in the press service.
“Students and adults returning after the holidays, also update the digital equipment at competitive prices, but often choose flagship smartphones and watches leading brands: Apple, Samsung and Huawei,” — said in “M. Video-Eldorado”.
In the “Beeline” reported that during the summer of this year saw an increase in the demand for wireless headphones. Also in the last two weeks of August, especially popular product was children’s watches.
MTS were also recorded a similar demand before September. “Two weeks before the start of the school year, the demand for children’s watches, inexpensive smartphones and tablets. Thus the largest momentum demonstrate sales hours, which at this time began to buy three times more often than in the same period last year,” the company said.
According to the company, it was affected by the release of new models available, a broad advertising campaign and marketing actions. In August 2019 sale hours for children increased by 40% in relation to July 2019.
The demand for smartphones and tablets
Thus in MTS also note that at this time also increased sales by 15% compared to the same period last year. Most in August this year increased the demand for low-cost devices in price ranges from 5 thousand to 10 thousand and 10 thousand to 20 thousand rubles. They began to buy 30% more than in July 2019. Among the popular smartphones in August 2019: Samsung Galaxy A10 Samsung Galaxy A50, Honor 10 Lite, Samsung Galaxy Core J2 and Honor 7A.
“In addition, before the beginning of the school year traditionally is a growing demand for tablet computers. Compared to last year sales remained at the same level, while compared to July 2019, they increased by 20%. As a rule, users select available devices costing up to 10 thousand rubles. Among the most popular tablet was Huawei Mediapad 7 and T3 models from HP with 7 and 10 inch screens,” he added in MTS.
Vice President of sales in the company “the Messenger” David Borzilov told TASS that in the summer of 2019 spending buyers on smartphones increased by 18%. “The average price reached 22200 rubles. Interestingly, online, the figure grew by 35% to 25300 roubles. Leaders of sales in terms of units gradually moved from 2018 to 2019 with a few changes. Samsung remains in first place ranking, and Honor — for a second”, he said.
In the “Beeline” said that the market as a whole in June-July 2019, smartphone sales grew by 3.7% in money, compared with the same period of 2018. “It can be explained, in particular, the fact that the Russians began to buy more smartphones high price category,” — said the press service.
The company “MegaFon” said that, like last year, the most popular smartphone this summer became the budget Vertex Impress Luck. In the top five brands in the first place and got the Huawei Honor, Samsung has fallen from last year in second place. “On the dynamics of year-on-year growth of smartphone sales in units amounted to 8.9%. The growth leader among the brands are Huawei and Honor (an increase of 9.4 times),” concluded the company.
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