MOSCOW, 22 sen — news. The demand for new iPhone in Russia after sales in the first weekend exceeded last year’s figures, told RIA Novosti the representatives of the largest Russian retailers.
September 10, Apple unveiled three new smartphones — the iPhone 11, iPhone 11, iPhone 11 Pro and Pro Max. Pre-orders for them started in Russia on September 18 (in other countries — from 13 Sep), the sale started on the 20th of September along with other countries.
Retailers, summing up the first weekend of sales, there is increased demand for new products.
So, in the salons of “the Messenger” and Сstore in the first three days, it was purchased almost two times more gadgets than in the same period in 2018. “This year Russia has entered in the first wave of launch of new iPhone sales, which directly affects the growing popularity of the devices. In addition, the high interest contributes to a wide range of: new products from Apple came out in the high price segment, and average. It is worth noting the new colors that the audience has already managed to take the heat,” said Vice President of sales at Svyaznoy David Borzilov.
As noted in the “M. Video-Eldorado”, the demand for the new line of Apple over the weekend remained at a high level first clock. “In “M. Video” and “Eldorado” sales of iPhone and iPhone 11 11 Pro for the first partial weekend four times higher results iPhone XS”, — told in the company.
In the network re:Store iPhone 11, iPhone 11 Pro and Pro Max, compared with the first weekend of 2018 was higher three times. “This contributed to increased interest in new cameras, one start all the new (last year was two starts) and simultaneous start with the world”, — said the representative of re:Store Lyudmila Semushina.
“The first weekend after the start of sales has shown increased interest in iPhone 11. To the store came those, who in a calm atmosphere I want to see different colors, can test the camera and choose the ones they like the most. Thus, iPhone sales 11 over the weekend, almost equal to the sales of the iPhone 11 Pro and Pro Max,” added Semushina.
In the retail network MTS at the end of the weekend sales of the iPhone 11 Pro and 11 Pro Max double ahead of XS and XS Max in the same period last year. And compared to the XR, the demand for iPhone 11 has tripled, said the company.
“We see great interest in the innovations of Apple in the first weekend of sales. Clients “Beeline” to actively buy a new iPhone in the online store “Beeline” and retail network”, — said the representative of “Beeline” Ekaterina Kazachenko.
Retailers are also seeing an increase in demand for older models iPhone decliners, after the presentation of new products.
“In “M. Video” and “Eldorado” we are also seeing a growing interest in the old lines, the prices of which decreased by 10%,” said the company.
“The sale of the old ruler did not fall, but rather increased due to the lower cost. So, last week the demand for the iPhone XR increased by 50% compared to last week”, — told in MTS.
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