Case in penetecost in the evening we are waiting for the announcement of the Apple. The slogan of the autumn event was the phrase, “Gather Round”. Several resources have suggested that Apple could show “something round” or even produce contact lenses with support for AR.

In fact, the history of this phrase is much deeper.

First. In 1984 30 Jan Steve jobs held a presentation of the legendary Macintosh computer. During the event, the founder of Apple said that the phrase “Gather Round”.

Literally, this phrase can be translated as “pull up”, “gather around”, “going here”, “come together.” In the context it sounded like a computer which is able to unite people of all ages and generations. So was Macintosh.

Second. Throughout his life Steve jobs was a fan of rock-n-roll. One of the most beloved performers and, in fact, his idol, he called Bob Dylan.

Jobs himself said:

The words of Dylan literally pierce the chords of creative thinking. He’s one of my idols. Dylan liked me since the days when I was a teenager. With the years this love has only increased.

In the song Dylan “The Times They Are A Changing” is symbolic lines:

Come gather ’round peopleWherever you roamAnd admit that the watersAround you have grownAnd accept it that soonIf your time to you is worth savin’Then you better start swimmin’ or you’ll sink like a stoneFor the times they are a-changin’


Come on, people, wherever you are, Admit that the waters rose — alas!What they soon come to a head And to save you minutes, Learn to paddle among other privates, At this time of change and turmoil.

On account of the “time of change and turmoil” is debatable, but in understanding Apple is, apparently, exactly.

To dispel this confusion, the company will try today. What? Perhaps we will have One More Thing in a service or product, which never had a hearing.

Well, meet me tonight at 20:00. “Gather Round, readers”:)

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