Penza, March 14 — PenzaNews. The proceeds from the sale of mobile phones and smartphones grew by 15 times by 2018 compared to 2017 in the retail network of the limited liability company “Rostelecom Retail systems” (subsidiary of JSC “Rostelecom”), which operates including in the Penza region. About it reports a press-service “Rostelecom”.
According to the company, in 2018, the retail operator has started to cooperate with the largest manufacturers in the telephony: Samsung, Huawei Honor, Xiaomi, Alcatel, Nokia, Asus, and accessories: JBL, Deppa, Sony, Kingston, Sennheiser, Canyon, SanDisk and others.
The share of sales of Samsung smartphones accounted for 27.5%, second place Apple — 15.4%, the third Honor is 12.7%. In the IV quarter of 2018 during the action “Black Friday” and new year sale customers of JSC “Rostelecom” bought smartphones Honor 9 Lite in 15% of cases, Huawei Y5 Prime is 10% and the Xiaomi Redmi at 5-9%.
Thanks to the cooperation with banks in the salons of communication “Rostelecom” made possible the sale of goods in installments and credit. In addition to purchases in the salons you can quickly connect to mobile services of the operator.
Commenting on the results for 2018, the General Director of “Rostelecom — Retail systems” Denis Ilin said that the company has provided a range of balanced and focused on the middle price segment.
“In the salons of communication “Rostelecom” is, as commodities prices, and models high segment. We plan to continue to work on increasing the average check due to a more dense cooperation with A— and B-brands of smartphones in 2019″, — he said.
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