Koreans can surprise you.
South Korean company Samsung is going to radically upgrade the lineup of Galaxy smartphones, from low-end phones to the premium devices. Improved positioning of Samsung smartphones is necessary for successful competition with Chinese manufacturers and industry leaders in the face of Apple and Huawei.
Instead of a clutter of competing smartphones in Samsung intend to allocate three “reference” Galaxy. The indices of the smartphones will start on the letters M, S and F. phones Galaxy M will replace the Galaxy J, Galaxy On and Galaxy C. Galaxy M Samsung will help “move” Realme and Xiaomi in the Chinese market.
In traditional flagship Galaxy S series will include several modifications of the Galaxy S10. Smartphones Galaxy S10 will have to compete with the iPhone XR, XS iPhone and iPhone XS Max. The most advanced version of Galaxy S10 will be able to “compete” with the iPhone 2019.
The most difficult mission of the foldable smartphone Galaxy F. the Device will have to demonstrate the technological superiority of Samsung over its competitors. The cost will be significantly more than the Galaxy M and Galaxy S10. That is this smartphone, the company said on SDC18.
Thus, next year must become a milestone for Samsung. If the new strategy proves successful Samsung, selling smartphones of the South Korean company will go up. Otherwise, Samsung’s sales will continue to stagnate, and first place in the global smartphone market will go to Huawei.