There is no other way.

South Korean company Samsung is unhappy with the low revenue and collects to radically change the strategy of sales of smartphones. The new sales strategy involves a shift of focus from the Galaxy S and Galaxy Note devices in the medium price range. This is evidenced by the statement made by the CEO of Samsung Dong Jin Ko.

Unlike the previous strategies, new sales model will be based on the maximum innovation of smartphones-average performance. The devices cost from $400 to $500 will be able to boast of such “chips” that were previously only smartphones Galaxy S and Galaxy Note. Among the innovative features of smartphones Dong Jin Ko singled Super AMOLED screen, and the aspect ratio of 18:9.

All this, previously available only in vehicles of the premium segment, will get smartphones in the medium price range in 2018. The first step of this strategy already was Galaxy J6 (2018), and further flagship “chips” will get the smartphone Galaxy A. This will allow Samsung to earn not only on smartphones Galaxy S and Galaxy Note due to the high margin, but also on the average level due to increased sales volumes.

In addition, as emphasized by insiders, the change of strategy of Samsung is affected by the external factor. The decline in sales of smartphones in significant markets of China or India is very painful for Samsung. The South Korean company pushed Huawei, Xiaomi, OPPO and Vivo, which offer smartphones with powerful “stuffing” and innovative features in the price range from $400 to $500.

Source: MySmartPrice


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