Today about half a million of Muscovites are employed in the creative industries. “Flacon”, Artplay, Vinzavod become a kind of “Moscow Montmartre” for creative people.

A little more than ten years ago in the capital began to appear large private exhibition centers and platforms for the creative industries, forming a number of creative clusters. During its existence, they changed the perception of citizens about the arts, attracted more people in small businesses based on creativity, and helped to Express the position of creative intellectuals through art.

In 2007, Sofia Trotsenko has created the country’s largest Center for contemporary art “Winery”. The activities of the centre is divided into two parts: projects eleven galleries, located on the territory of the center, and the non-profit national projects. System work has been seen at city hall, and in 2012, Sophie left her child and started to work as Deputy chief of staff viamare Moscow. After the civil service Sophia went back to the Winery, which to this day is the promotion of contemporary art.

— Sophia, what role, in your opinion, is the play of the creative industries in contemporary economies of cities and, in fact, Moscow?

In recent years, they are one of the priorities of economic development of leading countries. But if the European creative industries was initially a crisis management tool, especially for those cities where many industrial enterprises and plants, to Asia, the creative program were “thinking ahead”, an important tool to broadcast their values. Creative industries include music, visual art, film, fashion, publishing, advertising, design, Internet…

Today, it is a creative profession come to the fore with the transition from the industrial age to an innovation — the knowledge economy. Fifty years ago, the most expensive companies was an industrial or mining enterprises. Today, we first think of Apple, Google, Rasekh, Amazon or eBay. And Moscow is no exception.

In the creative industries employs about 500 thousand inhabitants of the capital. In fact, its share of the creative industry of Moscow is quite comparable with the traditional industry.

And it’s not just the fact that tiny design firms, advertising agencies or publishing houses turn into international brands. But the atmosphere of creative search and innovation, finally, good taste generates new ideas. Talented people tend to go where they live, such as they are, to where they will be comfortable. In the end, the creative industries have a positive impact on the social climate of cities in General: it is the possibility of self-realization, comfortable space with smart cafes, city sculpture, museums, designer stores. The growing tourist and investment attractiveness of the city.

— Tell us about the trends: what is now the creative clusters in Moscow, what are their perspectives, how are your relationships with the authorities?

— At the time, the Winery, the first private creative cluster of the Russian Federation, arose from the idea of creating a comfortable space for all participants artprocess: artists, galleries, collectors, contemporary art lovers. In fact, the aim of the cluster it is: at one site are different types of organizations, grouped along industrial lines and complementary from the point of view of business and target audience.

Now the Moscow creative clusters mainly two specializations: design (“the Bottle” and Artplay) and contemporary art (Vinzavod, CTI “Factory”). Clusters so far. This is obviously due to the fact that most residents just do not have the ability to pay market rates for the property. That’s why our center, for example, is also supporting artists together with creative universities organize educational programs.

As for the future, now we are cooperating with the Department of entrepreneurship and innovative development of Moscow for the consolidation of status creative Technopark, which I hope will open the whole system of benefits for our residents.

— Have the official indicators for assessing the contribution of the creative cluster in the city’s development?

— This is not always possible to assess the direct and rapid economic indicators. Separate statistics on the clusters is not conducted, but the Department of enterprise analyzed the creative industries in the capital as a whole: now was 153 thousands of organizations, staffed by 484 thousand people, and the total for last year these companies earned of 1.58 trillion RUB.

Expert opinions

Igor Vargas, head of the center nifi, doctor of Economics, Professor Financial University under the Government of the Russian Federation:

A business is people. And with enterprising people in Moscow no problem. It has always traveled and continue to travel the most active and ambitious people in Russia and neighboring countries. The main potential of the metropolis — they. A second important component of the business is generated in the capital of the scientific-technical potential. We have a huge number of universities, research institutes and companies ready to produce innovative products. This density is not in any city of Russia, and this potential is, of course, be foolish not to use. I believe that Moscow, as Russia’s biggest business centre, it is now necessary to increase intangible assets.

Namely, education, science, medicine, software, i.e. a knowledge economy. In Western countries it accounts for up to 60 percent of the entire economy, and in Russia, and this is no joke — about 0.3 percent. If the Russian capital will follow the path of developed countries, relying on the knowledge economy and the growth of intangible assets, and business opportunities, and the city’s economy will definitely grow.

Alexander Stroganov, head of the center for state order placement:

— Moscow is investing heavily in the construction of roads, metro, social infrastructure improvement, procurement of equipment and medicines for clinics and hospitals. This is truly a huge money. Procurement helps businesses not just to earn, but, frankly, feel very good.

Now, in my opinion, the main issue is the further development of competition. When, in practice, access to government contracts get all this for the benefit of all honest businesses and the entire economy.

Sergey Smirnov, doctor of economic Sciences, head of the centre for analysis of social programs and risks, Institute of social policy:

— In development capital enterprise has several distinct trends. One of the main changes the format of a small business. Numerous stalls and shops near the metro stations demolished, but now in the same subway appear more civilized kiosks.

And the task of the city authorities, in my opinion, to give their tenants a guarantee that the rules of the game in the coming years will not change. The second noticeable trend in trade — the onset of online grocery retailers. Chain stores are increasing, while the number of brick and mortar is reduced. From the point of view of big business is a clear success, but small — is something to think about.

The third apparent trend is the growth of Internet Commerce. Today, for example, a home appliance stores turned into showrooms. Buyers come there to see the goods, purchase and do online because it is cheaper. Therefore, I believe, the opening of the online stores is a good opportunity for entrepreneurs.

Also I would like to draw attention to the rapid development of the banking sector. More precisely — lending. In Moscow, the growing results both auto and mortgage loans. This is logical: the level of life in Moscow is quite high, and they can afford to borrow.

With regard to the development of production, the government quite successfully stimulated innovative enterprise that small business grow into something more.

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