Swedish streaming service Spotify is preparing for another attempt to enter the Russian market. The service may appear already this summer that will significantly affect the balance of power in the market, advised Sberbank CIB analysts, according to RBC. According to the representative of one of the Russian music services, Spotify is likely to enter the market independently, without choosing as a partner someone from the mobile operators, as was planned a few years ago. “Spotify in the last six months really is in the active stage of negotiations with leading Russian record labels, Without a contract with rights holders legal work of the service in Russia is impossible”, — said a source in the music market. In the case of entering the Russian market and the cost of a monthly subscription to a music service may be 150 rubles per month, which is cheaper than a subscription to the services of competitors. For comparison, “Yandex. Music” Apple Music and YouTube Music music lovers costs 169 rubles per month, BOOM — 149 rubles per month.. But the CEO Mail.Ru Group Boris Dobrodeyev does not consider Spotify a direct competitor for the products of their holding. “This is a great service with good recommendations, but the music “Vkontakte” and BOOM — it’s part of social platforms, in which the interaction of users with each other and with the artists”, — he explained, noting that model services Mail.Ru Group is a strategically more advantageous and attractive for the Russian audience. Recall, Spotify is trying to start in Russia in 2014. To enter the Russian market, the service has failed and in 2015 and 2016. According to experts, the reason Spotify became unstable ruble.
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