While Amazon has mastered the area of automated stores, developed the voice assistant for shopping Alexa and patented a flying warehouse with delivery drones, competitors are not asleep.
At the beginning of 2019, Google made a bid to win a digital retail: successfully launched delivery drones in Australia, trained Assistant Google at the request of the customer to call by phone and order services in unsuspecting organizations. This had an immediate impact on its popularity — today Google Assistant is surely comes on the heels of the Alexa (30% vs. 35.5% Market Share).
Russian companies are not far behind and stay in the top countries for innovation in retail contactless payments, mobile wallets, online cash, marking of the goods through a distributed registry, the largest, according to Microsoft, the number of implementations of artificial intelligence in commercial organizations.
News from the “Yandex” — “Superchick” and “Yandex Chief” — is quite capable of change our shopping habits. And Yandex is not the only newsmaker in the field of digital retailers.
We offer the top 7 innovations in domestic retail, which will be included in our daily lives in 2019.
Electronic shelf labels
In the coming months there will be large stores, fully equipped with electronic tags, primarily the stores are Perekrestok (X5 Retail Group), Auchan, and Magnit.
As reported by Vladimir Kapustin, Director of strategy X5, this is the first technology, which they tested in his shop-laboratory, and which will be massively introduced in other stores.
Electronic shelf labels — a well-known solution which neither Russia nor the West has not yet received mass adoption, though, and proved its value by optimizing expenditure and staff time, continuously updating price tags on goods.
This was due primarily to the high cost of the tags, to pay $6 for an electronic price tag that is put on the value of the dollar, in a strange way.
But, in addition to saving staff time, retailers have been able to discover other gains from the introduction of electronic price tags. They can massively adapt to external factors, for example, to raise the price of umbrellas during a rain or to arrange discounts on products, which will be over soon expiration date. Using video Analytics to determine what went to the store a large number of children with their parents, and to raise prices for baby products and so on.
Besides the obvious economic benefits for the store, there is also the psychological nuances from customers. For example, would it squeeze the system with the help of smart algorithms of maximum client wallet or what if you took the product off the shelf, but while walking through the hall and came to the cash register, the price has changed, scandals and negativity can not be avoided.
The labeling of products on the blockchain
But consumer protection is a priority for the retailers. The fight against counterfeiting — an actual topic for them, and here we have something to boast of.
In Russia introduced labeling of products put into the distributed registry. The manufacturer marks the product with a special code and puts it into the it system. The buyer can verify the originality of a product by scanning its code with your smartphone.
To remove or change the data in the distributed registry no one, not even the manufacturer can not — the information is simultaneously a huge number of customers (nodes) and syncs between them.
The technology of the blockchain eliminates the issue of counterfeits on the market — cannot be made in the General register product code, if you don’t produce, and copy the old codes also makes no sense — at the checkout of a supermarket product in the blockchain is marked as sold.
Robot Faith many have nightmares, but regularly performs its functions recruiter looking for employees in the company and independently conducts an online interview.
Already on the verge of a virtual army of other bots, who will ring up this year, clients on pre-loaded the bases and offer products and services. We can only hope for the observance of the law on advertising part 2 of article 18, which prohibits telephone calls to subscribers through automated means.
So, the company “Widget” promoting your Zvonobot under the slogan “Alice Business”. Sonobat able to conduct telephone interviews, to inform customers about promotions, and even take over the function call on the cold database. Of cases clients were most often referred to the robocall clients the day before the action or convert it to a first free visit to a potentially interested audience.
Not only that, businesses can save on wages and social benefits of virtual employees, so they can still boast a speed of about a thousand calls per minute, that is simply unattainable for traditional employees.
Of similar services it is worth mentioning Calldog and Infobot, latest, in addition, is able to sell their own services or, for example, to verify the logged in store customers on the phone.
In 2019 many of us, perhaps, personally acquainted with the “Promobot”. Humanoid robot Perm developers will cease to be a trendy game, and exotic — with the release of the fourth version began mass integration. The interest of retailers to the “Promobot” warm up benefits already received, the company informed its implemented.
“Promobot” successfully replaces promoters, sales consultants and administrators, making savings on staff is significant. Customers don’t avoid a polite robot, but rather seek to talk with him, so he better man attracts customers, helping them navigate the trading floor, to find a product and quickly get information about it and the counterparts involved in the stock.
The robot is able to integrate with the database data store and issue loyalty cards to customers. He can also advise on products to help people with navigation, to give discount coupons and to read the bar code of goods to inform about the products.
Upon detection of the visitor, the robot first starts the communication. If he sees a client first, then invite him to meet you, and will ask if he has any loyalty card of the store. If the person will answer no, “Promobot” will offer to start it and can immediately issue the card to the visitor. If the person answers Yes, then the robot will offer to check its status, check the balance of bonuses and personal offers.
In General, a real promoter on wheels, working seven days a week.
For voice assistants are the future: by December 2018, every third American family used a smart voice speakers — Amazon Echo or Google Home (in Russia — “Yandex. Station” with Alice).
Voice sales channel trend, quickly gaining popularity. 35% of the owners of voice of the speakers have made through their shopping, mostly food (34%) and taxi (31%). According to forecasts, purchase with voice assistants in the U.S. market reached $ 40 million by 2020.
Russia is far behind the USA with the introduction of voice assistants. This is due primarily to the fact that the main voice assistants have only recently started to fully support Russian language (Google Assistant and Apple Siri). On the development of their assistants said Mail.ru (Maroussia), “Tinkoff Bank” (Oleg), Sberbank and the speech technology Center.
However, the main and most advanced voice assistant is Alice. Assessment Canalys, 2018 “Yandex” has sold through their own channels and shipped to the retailers 40 thousand “Yandex. Stations” with Alice.
About the volume of voice purchases so far, but Alice can order a pizza from “Papa Johns” to call a taxi, order delivery from hypermarket “Platypus” or flowers of Flowwow. Also integrated several commercial services (more details can be found in the skills of Alice, the category of the Purchase). So keep our finger on the pulse and look forward to new integrations in 2019.
Home shopping and restaurants
McDonald’s and Burger King adds voice input to the terminal to order food instead of hiring new salespeople. Soon you will come and say, “two big Mac and fries”. The terminal has learned to consider many factors, the weather, stocks, time of day, to offer the most relevant at the moment position.
Moreover, to order the burgers from “Burger king” or products in the “Platypus” using voice assistant you can from home.
Smart refrigerators Family Hub and Samsung voice assistant Samsung Bixby takes online shopping into the kitchen. Haier company (General Electric) presented at the last CES 2019 terminal, built-in kitchen hood, for $1 199, loaded with recipes and a web camera for online-streaming the cooking process.
We also installed in home cooking similar to a smart center with Google Assistant or Alice from “Yandex”: the assistant will be able to tell that you need to prepare festive pancakes on Shrove Tuesday or Peking duck, which products can be ordered now at a discount in the supermarket and how many of their useful nutrients. And supports the management of smart home.
Google Home Hub and Amazon Echo Show also claim to be a universal remote for a smart home and the center of orders of goods and services, but yet do not work in Russian and in our country are not delivered.
Drones and mobile shopping
A food delivery services Instamart, SaveTime and “Platypus” and “Perekrestok” are beginning to educate people to the good life — free shipping to stores for orders of 500 rubles. And this is only the beginning. And imagine the near future: you order soup Pho Bo, I see through a mobile app like you car goes and meet her. In postulate, the code unlocks your cell and pick up the order, and the car drives off.
It will, as soon as you complete legislative and administrative barriers, and the cars themselves will be able to move around the city and deliver orders.
Technically this service is possible — unmanned vehicles “Yandex” has already run near SKOLKOVO, drones and ride on the streets of Vegas (in this state, the United States permitted tests of unmanned vehicles).
In conclusion I want to say that this already exceeds the highest expectations of science fiction. Apple introduces FaceID and ApplePay, by which it will be possible to pay simply smile at the checkout, and Amazon never ceases to amaze everyone with its automation of warehouses and shops without people.
By the way, in Russia, X5 Retail Group and Innopolis University began working together to create such a store of the future with fully automated and robotized processes, which will only be enough to get in, get the necessary goods in and out, a smart cash register automatically recognizes you count the goods and write off the amount from your account.
Well, that’s enough innovation for today, waiting for reaching a point of singularity and look Love, Death & Robots.
Materials on the subject:
Coffee shops, own brands, delivery to: Russian food retailers fighting for consumer
20 best examples of the use of AI in the retail
10 successful cases of technology implementation in retail
Why the future of retail depends on Teens
Offline map Retail Tech: all the technology in the Russian retail
Photo aboce: Unsplash
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