The company has already opened three stores in Nizhny Novgorod, Barnaul and Ufa until the end of the year, plans to open more than 20 stores across the country.

In the framework of the business model, the company builds a store and then gives it to the management of the local partner, who can sell it not only Vertex, but other brands, including direct competitors, said marketing Manager Vertex Olesya Pisco.

In addition, for devices Vertex plan open display in the cabin, which is traditionally used for smartphones expensive brands, including Apple and Samsung.

Area salons will be 15-25 square meters and the cost of opening one to 1 million rubles.

Stores under its brand in Russia is developing Samsung, Huawei and Xiaomi. Samsung 214 corporate stores, Xiaomi (Mi Store) — 30 stores and 29 “Islands” in shopping malls, at Huawei — six stores and one multi-purpose center.

Brand Vertex belongs to Saint-Petersburg, OOO “connect”, 100% of which its CEO Hopes Stepanov.

Photo: LDProd / Photobank Fotogenica.

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