Multibillion-dollar lawsuits, scandals photos of monuments, piracy, counterfeiting, fighting titans such as Apple and Samsung arguing about someone who stole a brand KVN — live news feeds literally every day brings another sensation. On the one hand, journalists want to go hot topics, on the other — the sphere of intellectual property often seems to them too complicated.

This problem, among others, was intended to solve the online conference “the Market of intellectual property as a subject №1 for the media”, held on 3 September in Moscow on the basis of Scientific-educational center of intellectual property and the digital economy.

Webinar has become one of the stages of the Russian mediakontenta “Intellectual property drives the development of the digital economy”, which is held by the Association IPChain and the Union of journalists of Russia. Virtual meeting of journalists of Bashkortostan, Krasnodar, Chechnya and other regions with the President of the Federation of intellectual property Sergei Matveev and an adviser to the Chairman of the Board of the SKOLKOVO Foundation on intellectual property, Chairman of the Association IPChain Maxim Prokram was held in a free dialogue and exchange of views. The moderator of the debate, the Secretary of the Russian Union of journalists Roman Serebryany.

Matveev and Proksch told reporters about why the Institute of intellectual property at the time he was a brilliant invention and how it is changing today in the era of globalization and the fourth industrial revolution — when at the same time increases critically the impact of technology and increasing the role of human capital in the production of surplus value.

Journalists, in turn, asked about how to guard against theft of materials in the Internet, for example when third-party resources without reference to the source publish other people’s articles and photos. According to Matveev, very soon the anti-piracy technology that is used today by the right holders from the world of cinema, cheaper, and journalists don’t have to manually look for copies of their texts through search engines. For example, the anti-piracy system service RIS’n, which can be connected after the Deposit of the object in a distributed registry that identifies illegal copies, but also automatically sends on behalf of the holders of claims violators.

“All those involved in the field of intellectual property in some sense close to the journalists, — said Sergey Matveev. — In journalism it is extremely important to fact check and in the sphere of intellectual property does the same − it is extremely important to check the facts: who created the result, when created, as this outcome is guarded, to whom and where you are allowed to use. That is why the intellectual property market was in need of a blockchain infrastructure. It is today − the most impartial and reliable guardian of facts about objects, rights and transactions”.

Saying that it would be important to tell the audience about intellectual property expert noted that the need to use it as a pretext story about the talented people and what they create.

“Now journalism often covers the other side − the side of the conflict − the struggle between large corporations, which use patent law to protect their market position or about the conflict around famous authors and their works. As a result, a wide audience has the wrong idea about intellectual property as a field of constant battle,” − said Sergey Matveev.

“When you take intellectual property as a reason, and in the process of preparation of the material begin to find out what happened with the rights, you will always find lots of interesting creative people, companies and new business projects. In the end, you might get a good story − maybe about a Russian company that produces highly efficient solar cells, and maybe − interesting stuff about the Russian company, which produces the “brains” for cars of leading world economies. And of course on how intellectual property protects the creativity and working on creative and high-tech economy,” — said the President of Federation of intellectual property.

“It seems to me that journalists are in some ways slaves to their habits and stereotypes, — said Maxim Proksch. — They wrote on counterfeiting and piracy, and continue to write. And I would in their place looking for something new. You need to pay attention to new objects that have the potential to be protected, for example, big data, avatars, nicknames. A new culture associated with ramificate, the same 3D printing. I think it’s important to talk not only about our troubles, but also about success stories. This would be a very great encouragement for our people — not only to reinvent that they are, in General, has not forgotten how to do, but create based on their inventions of high quality, fashionable and modern product in creative industries, so technical sphere”

The video recording of the conference will soon be posted in the public domain. The organizers believe that the conversation about the relationship between media and intellectual property in the digital era will continue and will be key to the productive cooperation of journalists, experts, and business.

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