Spotify-podcaster will be able to obtain information about their listeners
Spotify has finished beta testing their servers for podcasters. It will provide the opportunity to see data such as musical taste, age, gender, location, and listening to a particular episode. Besides Apple, which also provides some of the data is the detailed information which can podcaster know about their audience.
Linnea Hemenes, head of content marketing at Spotify, said that this program has already signed up nearly 100,000 podcasts.
Podcasters have not enough information about their listeners, with the result that they had trouble selling ads. Spotify has all the capabilities to provide this information, as the service users are required to enter your gender, age and musical preferences.
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