Pandora was the first streaming service to listen to music, which got its own audio logo, reports AdAge. Innovation was part of a marketing program Pandora “Sound On”. The creators of Pandora hope their sound logo is firmly associated with their company. The idea of such a marking its brand is not new. The recognizable jingle is from 20th Century Fox or the company Intel, for example. Even the sound notifications to Apple and Samsung too, in fact, the logos. In this case, neither Apple Music, no Spotify, no signature sound. Pandora also personalitywe it under each individual user based on his musical preferences.

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