The Russians are less interested in low-cost smartphones little-known manufacturers, giving preference to models of famous brands. Share of brands, occupying less than 2% of the market (such as LG, Sony, Oppo, Vivo, Meizu and ZTE) for the year has decreased more than twice: from 24% in 2017 and 9% in 2018. in 2016, they accounted for 41% of the market.
As the study says IDC, last year the Russians chose the more expensive and technologically advanced device: mainly made by Samsung (26%), Apple (16%), sub-brand Huawei — Honor (15%) and Xiaomi (14%). Huawei is located at the 5th place, finishing in 6% of the market. Nokia HMD and BQ received 3%, DEXP, Asus, Alcatel, Digma, and Fly — by 2%.
“At the most popular models in Russia is now a large screen with a wider aspect ratio and the presence of NFC for payments, said IDC. — There is also a tendency for large amounts of memory and the emergence of models with 512 GB”.
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According to the document, in 2018 the Russian market of smartphones reached a record value of $7,56 billion. In volume the second time in history (the first in 2016) have been overcome the $ 30 million barrier. The average retail price on your Android device, the report says, has grown from 150 to $184. This figure was the highest since 2014.
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