Leading analyst Mobile Research Group of NSN explained the purpose of the new functions of the application. Instagram users can share content with “friends” — texts, photos and videos. Such a possibility will appear thanks to the new messenger called Threads (Threads), the development of which was started by Facebook. Users will also be able to automatically publish your location and speed of movement, reports the portal the Verge. In addition, Threads will automatically mark the status “online”. The app is already undergoing internal testing. New features were designed to bind stronger to Instagram users, said a leading analyst of Mobile Research Group Eldar Murtazin live on NSN. “First and foremost, we must remember that Instagram is owned Facebook, which unifies their products, in addition to the first — WhatsApp, a private messenger, and so on. Accordingly, new functions and the ability to correspond, it actually means the creation of another messenger with the aim to bind people. Some small part of users are already rewritten in Instagram due to the fact that it is convenient, they discuss the pictures. However, such people are not millions, from the point of view of individual countries — a small percentage. However, these fans increase the involvement in the product. So these functions have been created. New messenger create not to compete with the same WhatsApp, its task is to bind the users to ensure they did not go to other applications when texting in Instagram”, — said NSN. App Instagram was launched in October 2010, initially only for mobile devices from Apple. It was designed to accommodate photos and videos. In April 2012 the service became available to users of the Android platform. Then Facebook purchased Instagram for one billion dollars. In may of this year, Instagram has refused separate applications for messaging Direct, which was developed from 2017, however, the idea of the messenger had not been buried. It is assumed that Threads can become a competitor to Snapchat — a mobile messaging application with attached photo and video, created by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie brown. The transferred content is available to the recipient only for a short time.

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