Mobile operator Tele2 in Russia for the first time offered users the technology eSIM (embedded SIM card). As reported in the press service of the company, the first “electronic” Sims has already appeared in five Moscow flagship offices. The pilot project will include 88 showrooms in Moscow and Moscow region.

However, obtaining a physical SIM cards in the cabin interfere with the meaning of eSIM, I’m sure the marketing Director of the company “System software” Ruslan Daw

Ruslan Jackdaw marketing Director “System software” “technology Itself eSIM involves convenience: you can simply will not to come in and get a link with a new SIM card. Coming to the salon is not very convenient. Let’s say you go to Europe, you have the phone installed e-SIM, you switch to the European operator, has returned home — back to the home operator. So, if it is necessary to come into the office, why innovation? It doesn’t change anything. Came into the office, plugged in the same SIM. For you it is even likely to be more inconvenient. If you want to stay on your phone or changed the camera, pulled the SIM, put in another phone to plug in eSIM you need to go back to the office Tele2. While all operators will not go to the eSIM, the advantages of simple client is not very much.”

Earlier, the “big three” operators (MTS, “MegaFon” and “Beeline”) has opposed the introduction of eSIM in Russia. They fear that technology will lead to price wars and increased competition. After the service was offered in Tele2, other operators will be forced to follow suit, experts say.

Against technology was made by the FSB: alleged e-SIM “does not support the principles of Russian cryptography”. However, Tele2 considered the claims of the security services, said the blogger Wylsacom Valentin Petukhov:

Valentin Petukhov blogger Wylsacom “Tele2 Here, in fact, very interested in implementing this technology. They are, in fact, make a normal SIM card, as we used to see this plastic thing with a chip, and based on this SIM-card is implemented electronic. Thus, all information that have power structures and stored in a database at the operator, such as passport data and consent to processing of personal data, if they are, they are all present. In fact, it is normal SIM card, which is about halfway converted into electronic. What about the problems of cryptography and some other concerns of the FSB, also not clear, because e-SIM is no different from usual except for the element that the network is not a microchip on plastic, but directly through the phone. Here, in fact, just a different principle, and then it exists in the network exactly the same as a normal SIM card”.

Today, the technology available on the iPhone line of XS, the Google Pixel smartphones, tablets, Apple and Microsoft, as well as in “smart” watches from Apple, Samsung and Huawei.

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