Recently the analytical Agency Interbrand has published a new edition of its ranking of the most valuable brands in the world. This year the leader of the list was Apple. The experts noted that for the year of the Apple brand rose by about 16% and now the price is more than 214 billion.
In second place is the Google brand. Over the past year its value increased by 10% and now it is $ 155 billion. It is noteworthy that last year the first two places were occupied by those same brands. However, a year earlier, the value of the brands Apple and Google have grown so much.
As for the third place, this year it went to Amazon. The experts rated the brand of the retail giant at $ 100 billion. And in comparison with last year, the cost has risen by 56%. Last year, the Amazon brand was estimated at $ 64 billion, and then it was only on the fifth line.
Experts Interbrand noted that in recent years, on top of the standings increasingly the brands associated with technology, automotive industry, goods of everyday consumption, as well as finances.