Recently consulting Agency Interbrand has published a new rating of the most expensive brands. Apple once again became the leader of the new list, significantly ahead of “pursuers”.
The Apple brand holds the leadership for the seventh consecutive year. Moreover, the cost of the brand constantly growing. According to recent estimates of experts, now the Apple brand is estimated at 234,241 billion dollars. For the year this figure rose by 9%.
In second place is the Google brand. The cost for the year increased by 8% and now stands at 167,713 billion. Closes the three leaders of the Amazon brand, which for the year rose by 24% and now it is 125,263 billion dollars.
It is noteworthy that in the latest version of the list of the top 20 most valuable global brands fell 12 technology companies. However, not all of them noted the increase in the cost. For example, the brand Facebook lost 12% of its value because of the scandals associated with data leakage.