Analysts at Bank of America Merrill Lynch believe that Apple knowingly makes a bet on the development of augmented reality technologies. In the future this will help the Corporation to earn a few billion dollars.
Experts believe that increased revenues will come from several factors. Selling applications that allow you to interact with the augmented reality, can produce about one billion dollars. Approximately 6 – 8 billion dollars will be able to earn thanks is due to the popularity of innovative programs increase the demand for the iPhone. About 2 – 3 billion might be the share of headsets for augmented reality. Thus, according to banking analysts, the total revenue Apple could grow by about $ 11 billion.
In 2018, the world has nearly one billion active Apple devices. Therefore, the development of AR technology is a very promising line of business for corporations, experts say.
At the end of the report, the experts Bank of America Merrill Lynch concluded that the target price of Apple stock is expected to grow to USD 230. This exceeds the current value of securities of the company by about $ 40.