Sales of the iPhone for the first time since 2012 was less than half of the quarterly revenue. Now the company is betting not on its flagship product, according to Bloomberg.

Apple reported record sales of its Internet services in the third quarter is $ 11.5 billion. The company also demonstrated excellent performance of their gadgets such as the Apple Watch. Revenue from devices and accessories increased by 48 percent. However, the company cannot completely get rid of the reference to the iPhone. Expect a game company, App Store, Apple Pay, Apple News+ and devices like AirPods just created for the iPhone.

Two separate Apple product, Mac computers and iPad tablets, amounted to only 20 percent of the revenue in the third quarter compared to the same period last year, reported the press service of the company. At the moment Apple is working on a headset of augmented and virtual reality, but probably it will also be tied to the iPhone.

Income from mobile declined by 12 percent compared to the same period last year. But Apple executives said that efforts are being made to restore sales due to discounts, increasing financing options and putting the older models buyers. And in order to be successful and smartphones, it will need to make their music, payment and video services attractive for owners of other gadgets to potential customers switched to Apple products.

Chief financial officer Luca Maestri said that the programme in stores has led to an increase in trading operations five times more than a year ago. Apple Executive Tim cook confirms the words of colleagues, noting that the company has received good feedback from customers. He said that he expects $ 50 billion in annual revenue from the company’s services by 2020. Apple expects revenue in the amount of from 61 to 64 billion dollars by the end of September in connection with the release of new iPhone models. This is higher than the average analyst estimate of $ 61 billion.

The forecast helped Apple shares rise by six per cent — a record daily growth rates from 1 may. The shares were worth 219,05 dollar. IPhone continues to be the core of Apple, and this leap at the expense of services and sales of portable devices confirms that the company is able go through metamorphosis, said Dan Ives, an analyst at Wedbush Securities.

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