Analytics Yandex. Market followed in 2018 by Yandex. The market has changed the demand for different Apple iPhone models. The study used data about clicks with the official start of sales iPhone XS to 31 December 2018.

From the day of official start of sales iPhone in Russia XS, September 28, the interest to this range, including the iPhone XS iPhone XS Max, exceed the interest to all other models of Apple iPhone. That is, neither in one day the number of clicks on iPhone X, 8, or XR does not exceed the number of clicks on the iPhone XS. On average, since 28 September, the daily demand for the iPhone XS is greater than the demand for iPhone X by 33%.

IPhone model XS has enjoyed the greatest popularity among users Yandex. Market even on Black Friday: they clicked on 15% more than the second most popular iPhone iPhone X. In third place in popularity among all the Apple iPhone black Friday iPhone was XR.

The demand for iPhone XR from the day of its official release in Russia on October 26, exceeded the demand for the iPhone 8 and iPhone X on Yandex. The market by mid-November.

If you compare the first days of iPhone sales and iPhone XS is XR, the number of clicks on Yandex. The market for iPhone XS was 2.5 times more than iPhone XR.

In December, the interest in iPhone iPhone X and XR were approximately the same, and iPhone XS users Yandex. Market was interested in 35% more often than each of these two lines.

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