Apple Watch Series 4 in Russia is worse than Series 3. This is evidenced by the study conducted by operator fiscal data OFD.ru. What is the reason?
As follows from the press release received by the editors “360”, the study was conducted in the period from September 28 to October 28, 2018. Was processed more than a billion of the receipts generated throughout Russia, which accounts for about 15% market share among fiscal operators.
According to analysts OFD.ru despite the release on September 28 in Russia the new Apple Watch Series 4, the sales leader continues to be the model of the third series. During the period sold 3852 Apple Watch Series 3 in the amount of 89,8 million rubles. While the Apple Watch Series 4 for the first month of sales were sold 2227 units in the amount of 73,8 million.
Photo source: TV channel “360”
Peak sales came on the first day — September 28, has sold 452 of the gadget, but the next day demand has fallen to 174 pieces. The average for the first week sold about 100 units per day. Since October 6, Apple Watch Series 4 has fallen to the level of smart 20-50 hours per day, while the sale of Series 3 are fixed at the level of 100-130 units per day.
Analysts OFD.ru I believe that a strong position of the Apple Watch Series 3 is determined by several factors.
On the one hand, the popularity of the third series provide more attractive prices compared to the fourth model of the smart watch is not too big difference in support in Russia functionality, with another — in the market, there are restrictions in the supply of the Apple Watch Series 4
Gregory Kurauskiene OFD.ru.
Top 10 regions of sales of the Apple Watch is headed by the Moscow and Moscow region, followed by Sverdlovsk and Novosibirsk region, Tatarstan, Krasnodar Krai. Completing the top ten with almost the same performance of Saint-Petersburg, Yamalo-Nenets Autonomous district, and Volgograd oblast.
As told to “360,” a source close to one of the retailers, the situation for Apple Watch Series 4 looks much more optimistic than the reports OFD.ru.
“The fact is that the Apple Watch last generation come to our country in small parties, in Absolutes, which sees OFD.ru looks quite modest. But in reality, the demand for them is very high. In addition, they see a very small market share, any specific shops and online, so this is not relevant,” — said the source.
The reason for the low sales of the Apple Watch Series 4 lies in the other, says a leading analyst of Mobile Research Group Eldar Murtazin.
The new Apple Watch the fourth series sold in our country worse than the third series, not because they are worse or consumers do not see the difference. And because they are physically there. They can not find in the free market
Eldar Artsinvogue analyst Mobile Research Group.
“The second reason is that the drains of the third series are very large and they also need to sell. Well, and the third is the recent conflict with the customs for duties. Now they won the case and supply will again,” — said Murtazin.
According to the group “M. Video-Eldorado”, in January–September 2018 sales of smart watches has reached 7.4 billion rubles, which is 2.2 times more than in the same period last year. In real terms, the demand for this class of devices has increased almost 2.5 times and reached 355 thousand pieces.
Apple Watch S4 was launched in Russia simultaneously with the new iPhone Xs, the gadget is in high demand — already the first days after the start of sales demand for the new model in “M. Video” and “Eldorado” was one and a half times higher than a year earlier, and the interest in the new model is not reduced
Valeria Andreaverdiani of the group “M. Video-Eldorado”.
The average cost hours declined by almost 13% and reached 20 845 rubles. On the device more than 20 thousand rubles accounts for about 90% of the market hours. As in the previous year, the leading position is the company Apple sales in the premium segment, analysts say “M. Video-Eldorado”. One of the most popular brands also includes Samsung, Garmin, Amazfit, Cocktails and Huawei.
The Russian office of Apple was unable to comment at the time of preparation of the material.
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