Operator of digital and satellite TV “NTV-plus” summed up the development of its own OTT platform in the 2nd quarter of 2019. The total number of paying subscribers of the OTT platform “NTV-plus” has grown by more than 10% compared to the first quarter of this year and exceeded 55 thousand people.
Most popular among the audience of OTT-platform, not using the services of satellite television “NTV-plus” has remained the view model subscription, it has issued more than half of the users. Compared to the 1st quarter of 2019, the number of these subscribers increased by 9%, as compared to the same period last year — more than twice.
In order to use the services of OTT services “NTV-plus”, don’t have to be “satellite” by the subscribers of the operator. “Satellite” subscribers have the opportunity to use the “Online TV (multi-screen)”, which allows you to watch TV channels included in “satellite” subscription on any digital devices. Viewers of satellite television “NTV-plus” account for 26% of the total number of paying subscribers of OTT platforms.
According to the Director of digital products “NTV-plus” Konstantin Smirnov, the service is constantly evolving: “Recently app “NTV-plus” for Smart TV appeared on the LG TVs. Given that online TV “NTV-plus” also available on the website ntvplus.tv in mobile apps for iOS, Android, Apple TV and Android TV, we can say that we are absolutely on all devices. In addition, users now have new opportunities offered by the service, “Watch now.” It allows you to not miss the most interesting movies, TV shows, and sporting events that were in the air over the last 24 hours. Special theme “ribbons” help to focus the attention of the subscribers showing the time remaining until the moment when interesting content will go available archive.”
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