MTS analyzed the results of sales in the Orenburg shops and found that the preferences of the Orenburg has shifted to low-cost devices.
According to the Orenburg sales in retail MTS in the first quarter of 2019 for the first few years showed growth in the budget smartphone segment. Simultaneously, fell sharply the demand for push button phones: on average each device is from three to five years, and when you select new device, even older people often choose inexpensive but has all the necessary features smartphones. The number of units sold in the salons of MTS smartphones for the price of 10 thousand rubles increased in the first quarter of 2019, almost a quarter, and the most popular model in the Orenburg retail was the Honor 7A for about 7.5 thousand rubles.
In addition to the “public sector”, the Orenburg often buy smartphones at a price of 10 to 20 thousand rubles, and 20 percent more than last year, making this installment. The most frequently purchased model in the middle segment was Honor 8X, and the most popular brands, like a year ago, became Huawei/Honor, Samsung and Apple.
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