The new structure is called Inventive DLM. Her clients are available including smartphones and tablets Samsung, Apple, computers & laptops HP, Lenovo and Dell, and office equipment. The device charges a monthly fee. In addition, the Inventive DLM can take control of IT infrastructure and delivery of software.

Previously, this was only one of the lines of business Inventive Retail Group, which accounted for no more than 5% of sales to legal entities, Semushina said, without disclosing absolute figures. Among the clients of the new company — seller of building materials and household goods “Leroy Merlin”. Other in Inventive Retail Group to call did not.

The representative of “Leroy Merlin” confirmed the cooperation with the Inventive DLM. In the spring of 2019, the retailer leased more than 30 thousand smartphones for employees. In “Leroy Merlin” said that he chose this option, because buying a large number of rapidly aging devices would be unreasonable for investment.

According to Inventive Retail Group, one of the largest players of the market of DaaS (Device-as-a-Service, device as a service) are also Softline, Oldi, Anten, MTS and others. The company added that the main consumers of these services are retail chains.

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