The operator VimpelCom (Beeline brand) announced the results of operation of the retail network. As it turned out, in 2018, the Russians began to buy more smartphones that cost more than 30 thousand rubles.
Among expensive smartphones increased sales of its flagship models cost from 45 thousand rubles. Their sales have increased 2.6 times compared to the 2017 year.
The largest growth in smartphone sales was recorded in Moscow. In the capital the number of sold devices increased by 106%. Customers of Yamal-Nenets Autonomous district in two times ahead of Moscow in the growth of sales of smartphones that cost more than 45 thousand rubles. In the Yamalo-Nenets Autonomous district sales of expensive smartphones has increased 5.5 times, and in Moscow 3 times.
The best-selling brands of steel Samsung, Honor+Huawei, Apple, Xiaomi and Nokia. With more than half of the smartphones cost more than 40 thousand rubles were purchased on credit.
The increase in smartphone sales contributed the trade-in programme. The most popular model that customers gave for trade-in, became iPhone 5S 16 GB. The average old smartphone was estimated at 6 thousand rubles.
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