Sales of smart bracelets in Russia are growing faster than sales of “smart” hours. Experts say that the functionality of the first close to the second. And the Russians just don’t see a significant difference between them.
In the first half of 2019 in Russia were sold 1 million smart wristbands for a total amount of 2.3 billion rubles. Thus, the growth compared to the same period last year amounted to 140% (in pieces). As for “smart” hours, they in the first half, it sold 300 thousand for a total amount of 8 billion rubles. That’s 60% more than last year in volume.
Among the “smart” bracelet is the undisputed leader Xiaomi, among hours — Apple.
Experts believe that for a mass audience of smart-watch or too expensive, or not give the owner sufficient status. Between them and “intelligent” bracelets, the consumer hardly sees the difference, except screen size. Perhaps, to popularize watch will launch technology eSIM.
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