The high cost didn’t scare the buyers.
Numerous polls conducted in late September showed that Russians have little interest in buying the iPhone XS and XS Max iPhone because of their high prices. It showed the survey in our group in “Vkontakte”. However, the demand for the Apple flagships in Russia was very high. The iPhone XS iPhone XS and Max is almost two times higher than last year’s figure more available iPhone X.
In the first week of sales of the iPhone XS iPhone XS Max, Russia had sold 41 thousand smartphones. The Russians expressed the greatest interest to a large 6.5-inch iPhone XS Max. It was sold in the amount of 25 thousand.
For comparison, the iPhone X for the first week of sales was sold in amount of 25 thousand units. Therefore, the iPhone XS iPhone XS and Max is almost two times more popular than last year’s model. And this is assuming that iPhone X was cheaper by 9 thousand RUB compared to the iPhone XS and 17 thousand RUB compared to the iPhone XS Max.
Of course, very expensive iPhone XS iPhone XS and Max were not “popular” hit. The proportion of Apple flagships of the total number of smartphones in Russia after the first week sales is only 0.03%.