Moscow, June 11 — “News. Economy” the media indicate that technogiant detrimental to the media business, taking the advertising revenue. Their position, they must submit before a Subcommittee of the Legal Committee of the house of representatives antitrust, commercial and administrative law of the United States.
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Technogiant Silicon valley threaten the development of the media business. According to The Hill, this position was occupied by major us media, who intend to defend their point of view before a Subcommittee of the Legal Committee of the house of representatives antitrust, commercial and administrative law of the United States.
Resonance in the study of News Media Alliance, published June 10 in The New York Times, which has been the subject of many disputes indicates that Google earned about $4.7 billion on advertising in the news segment in 2018. Moreover, the representatives of the news industry of the United States earned a combined $400 million less. In this regard, the industry require additional regulatory control.
The reporters insist that online platforms such as Google and Facebook, interfere with the agencies to get their share of digital advertising revenue, which is placed next to their content. According to the project Save Journalism Project, 63% of digital advertising revenue controlled by Google and Facebook.
“Google, Facebook and Apple, they control so many opportunities we have received your information, upload your news, and then they get most of their revenue from advertising, which damages the industry”, — quotes The Hill co-founder of project Save Journalism.
Of the Subcommittee may include discussion of the bill, providing media temporary release from the constraints of antitrust laws that allow reporters to work with online platforms and share revenues from advertising.
The draft law on competition and the preservation of journalism may, as suggested by its initiators, “to provide temporary priority for publishers of online content for collective bargaining with dominant online platforms as to the terms on which their content may spread.”
Meanwhile, Google insists that the findings of News Media Alliance was inaccurate and “changed everything” and the company actually helps the media, guiding users through the online search on sites of editions.
“The problem for a long time was the fact that publishers are unable to extract all the benefit from these transitions, making these clicks something more permanent and gaining a dedicated audience,” said in defense of IT giants journalist Jeff Jarvis — “the Real problem here lies in the stubborn refusal of news publishers to understand how the Internet has changed their world.”
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