But prices are rising.

For presentations September 12, Apple unveiled its new smartphones: iPhone Xs, Max Xs iPhone and iPhone Xr. Despite expectations, no reduction in prices has not occurred. Moreover, because of the recalculation of the dollar against the ruble from Apple, in Russia the cost of new smartphones has increased dramatically. Discouraged by the prices of more than $1000 for smartphone and all other countries of the world. However, Tim cook believes is the norm. According to him, Apple wants “to reach the broadest range of customers.”

Many analysts are expecting from Apple in 2018, lower prices for the new iPhone. Experts have argued that expensive iPhone X sold in smaller quantities than expected Apple itself. But Apple, it seems, are satisfied.

The company not only lowered the price of the flagship iPhone, but also lifted the maximum price level even higher. Price iPhone Xs starts at $999 for the base model with 64 GB of memory, and iPhone Xs Max from $1099. For the maximum version of smartphones with a record 512 GB of memory company requests more than $1,000. In the case of maximum ride iPhone Xs Max is $1449. Absolutely record index for Apple smartphones.

Reporters asked Tim cook about how the company came to that pricing. Apple CEO said that the company’s goal is to provide services to the most wide range of clients. Apple sees that many consumers are willing to pay big money for the iPhone, and the company gives them that opportunity.

After the presentation, 12 September, Apple stopped selling the iPhone and iPhone 6s SE. The cheapest smartphone was the iPhone 7 whose cost is $449 or 38 990 rubles in rubles. Prices on the latest iPhone Xs iPhone Xs iPhone Max and Xr is shown below:

iPhone Xr

  • iPhone Xr 64GB — 64 990 rubles.
  • iPhone Xr 256GB — 68 990 rubles.
  • iPhone Xr 512 GB — 77 990 rubles.

iPhone Xs

  • iPhone Xs 64 GB — 87 990 rubles.
  • iPhone Xs 256 GB — 109 990 rubles.
  • iPhone Xs 512 GB — 118 990 rubles.

iPhone Xs Max

  • iPhone Xs Max 64 GB — 96 990 rubles.
  • iPhone Xs Max 128 GB — 109 990 rubles.
  • iPhone Xs Max 256 GB — 127 990 rubles.

Source: Nikkei.

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