At the summit, the TIME 100, discussing the passion of the modern users of mobile devices and the role of the Apple in this matter, the head of Apple, the company made an interesting statement. Tim cook noted that they initially did not plan to “bind” people to the iPhone. Moreover, the head of Apple urged users rarely look at the screen of the smartphone.

Tim cook noted that the company has always tried to make it so that users primarily devote their time to their own Affairs and communication in the real world. In addition, not so long ago cupertinos added in iOS the function of “Screen time”, which should help to cope with the dependence on the smartphone.

It is worth noting that in the past, Tim cook has already made similar statements. In particular, at the end of last year, the Apple CEO talked about the fact that he became significantly less likely to use iPhone and turned off most notifications. It helped him to release a certain amount of time.

Interestingly, not all journalists agree that Apple is not “connected” users to the iPhone. For example, the authors of the publication TechCrunch criticized the attitude of the cook. They said that Apple created a mechanism for push notifications, and encouraged developers to actively use it in their applications.

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