According to a recent report from Strategy Analytics, in 2018 global sales of Smart TV reached 157 million units, accounting for 67% of all televisions sold during the year.
A recent study revealed that more than one in five sold today Smart TV work on the platform Tizen, developed by Samsung, and every tenth — on Android TV from Google. Roku TV in 2018 won 4% of world sales of TVs, but their stronghold is in North America, where nearly one in four sold last year was Smart TV platform Roku.
Customized version of the Android operating system (AOSP), which do not have access to the Google Play app store, used by many Chinese producers of televisions for the domestic market and account for a large proportion apropriatory operating systems Smart TV.
“Despite the fact that the equipment offers minimal profit, the screens remain a strategic priority for many technology companies because of the size of the audience, they continue to attract and provide an opportunity to sell advertising space in user interfaces for Smart TV and generate new revenues via content services. The control of the operating system of Smart TV in this regard is critical, because it is through this programmatic level of the company can extract valuable user data, which provide targeted advertising revenues. For this reason, Google, Roku and Amazon battle for them to convince TV manufacturers to embed their software platform in their TV and not undergo expensive and lengthy process of creation and development of their own operating systems,” says David Watkins, Director of Strategy Analytics and author of the report.
“Since the beginning of the decade the Smart TV has come a long way. Clunky the browser has given way to the modern streaming platforms and intellectual mechanisms of the recommendations,” adds David Mercer, principal analyst at Strategy Analytics, “the Fragmentation of operating systems have plagued the market for many years, but there are indications that the industry begins to consolidate around a small number of platforms. Tizen remains the single largest sales operating system Smart TVs in the world, followed WebOS from LG. However, Android TV from Google and Roku TV in North America has made significant progress in recent years, building partnerships with manufacturers of televisions of the second and third echelons. So Samsung will be hoping that the recently announced exclusive agreement with Apple about integrating the iTunes application in your Smart TV will give him something other fast-growing platforms can’t compete”.
SOURCE: Broadband TV News
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