Moscow, January 25 — “Lead. Economy.” Experts of the research company, World Brand Lab in the early years has published a ranking of the most influential brands in the World’s 500 Most Influential Brands.
This ranking has been published since 2004. It is based on three key indicators — market share, brand loyalty and global leadership.
In the study, experts estimate more than 20,000 brands.
Most brands from USA — 8 out of the top ten and 223 of the top 500.
Below we will discuss 10 most influential brands in 2018. 10. McDonald’s
McDonald’s is the most visited fast food restaurant in the United States among young people, according to research by Morgan Stanley.
This brand is popular not only in America but also in many other countries.
In McDonald’s restaurants also picked up the trend to use fresh ingredients that have a positive impact on their image. 9. Toyota
Toyota Motor Corporation — the largest Japanese automotive Corporation also provides financial services and with a number of additional areas in the business. The company’s headquarters is located in Toyota, Aichi Prefecture (Japan).
Toyota Motor Corporation is a major member of Toyota Group. This company is mainly associated brand Toyota. The company began with the release of automatic looms.
Toyota is one of the largest companies promoting the use of hybrid vehicles to the mass market around the world. 8. Nike
Nike is an American company, the world famous manufacturer of sports clothes and shoes.
In addition to manufacturing sportswear and equipment, the company operates retail stores under the NikeTown name.
Nike is the sponsor of many athletes and sports teams around the world.
According to analysts, the share of Nike accounted for almost 95% of the market in basketball shoes in the USA. 7. Coca-Cola
Coca-Cola — a highly alcoholic drink manufactured by The Coca-Cola Company.
The drink is sold in more than 200 countries. Some statistics show 94% of the population of the entire planet ever heard of the brand “Coca-Cola”. 6. Mercedes-Benz
Mercedes-Benz — brand cars in the premium class, trucks, buses and other vehicles of the German automobile concern Daimler AG.
Is one of the most recognizable automotive brands in the world. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Wurttemberg, Germany.
The history of this brand consists of stories of two famous car brands — “Mercedes”, produced by the German company “Daimler-Motor-Gesellschaft” and “Benz”, which were built in the same firm. 5. AT&T
AT&T American multinational telecommunications conglomerate with headquarters in Dallas, Texas.
The world’s largest telecommunications company and one of the largest media conglomerates.
Is the largest provider of both local and long-distance telephone link in the United States.
The most respected telecommunications company in the world. Consistently led the four largest contractors of the Agency of military communications of the United States. 4. Microsoft
The world-renowned manufacturer of software for desktops, mobile devices, clusters, servers, and gaming consoles.
In addition to the software company is also engaged in the manufacturing of game consoles, computer manipulators, and music players.
The history of Microsoft is the story of dizzying success and continuous development.
The Corporation repeatedly made mistakes and miscalculations, but was always quickly correct them, winning in the end, all new and new region and setting new records. 3. Apple
Today Apple is one of the leaders of world IT industry, manufacturer of computers, notebooks, media players and various software.
The company is one of the pioneers of the industry, a pioneer in many areas: the first truly personal computers, the first multicolor display on a PC, the first operating systems with a GUI, first computers with a mouse support, the first personal audio player, the first Internet music store and so on. 2. Google
The Google brand begins its history with the registration of Google Inc. January 7, 1998 in Menlo Park, California, USA. The company was founded by Stanford University graduate students Larry page and Sergey Brin.
The Google name is a pun on the English spelling of the word googol (googol), mathematical term for the number consisting of ones and zeros a hundred.
The name reflects the company’s goal is the creation of an infinitely large database to search for necessary information. 1. Amazon
The history of this the largest online store began on 16 July 1995, he Created him a businessman Jeff Bezos.
Originally sold only books, and later, by 1998, the product range was expanded: first, it added the audio and then video.
Today Amazon.com offers its visitors several dozen different categories of goods, including electronics, clothing, sporting goods and even food.
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